Never invest in stocks without doing your own research, if you want to become a smarter investor always look at these 10 things

TheFinanceNewsletter.com
3 min readJun 14, 2023

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By Andrew Lokenauth

Photo by Wance Paleri on Unsplash

$10,000 invested into these stocks 10 years ago would be:

  • $1,142,000 $NVDA Nvidia
  • $345,000 $TSLA Tesla
  • $132,000 $AAPL Apple
  • $114,000 $META Facebook
  • $109,000 $MSFT Microsoft
  • $91,000 $UNH United Health
  • $90,000 $AMZN Amazon

Here is what to look at when researching a stock:

1) Understand the business model & how they will make money, know:

• What they do
• Their products
• How they make money
• Why are they important
• Opportunities/ Growth/ Catalysts
• MOAT/ Strengths/ Positives/ Advantages
• Downside/ Negatives/ Weaknesses/ Threats/ Risks

2) Know their peers, competition & competitive landscape:

• Is there a MOAT?
• How do the products compare?
• How do the financials compare?
• Strengths & advantages over peers/ competitors?
• How does this company stack up against its competitors & peers?

3) CEO, Management Team & Leadership:

• Look into the LinkedIn profiles or management
• Google the CEO (A CEO with low/ bad rating is a bad sign)
• Check Glassdoor & Indeed to learn about the management
• Look at the 10-K annual report for the bios of executive management

4) Future Growth Potential:

• Will the company scale?
• Look at past growth trends in financials
• Know about new products or a changing landscape
• Look at recent news, 10Qs, 10Ks, investor presentations, and statements to look for future growth news

5) Financial health:

• Positive cash flows from operations
• Quick ratio > 2 to sustain operations
• Healthy Investing & Financing Cashflows
• Growing Balance Sheet & Income Statement
• Growth in revenue, net income, EPS & profit margins

6) Earnings & revenue history. Look at financials and projections:

• Was there growth?
• Is there growth potential?
• Have they beaten earnings?
• Have they missed earnings?
• Has earnings remained flat or grown consistently?

7) Valuations

• Overvalued or Undervalued?
• Look at R/E ratio, PEG ratio, P/S ratio, P/CF ratio
• How do valuations compare to peers & competitors in the industry?

8) Institutional Sponsorship:

• Are big banks and hedge funds buying or holding?
• How much of this company’s stock is held by institutions?
• Are Wall St. institutions increasing or decreasing their position?

9) Insider Trading:

• Is the CEO buying or selling shares?
• Is management buying or selling shares?

10) Recent News. Google the company and look at recent articles:

• What are bloggers saying?
• Is recent news good or bad?
• What are news outlets saying?
• What are people on social media saying?
• Reasons for recent movement in recent stock price?

For new investors, I recommend buying and holding an S&P 500 Index Fund, instead of picking individual stocks. It’s a simple and low-cost way to get exposure to 500 of the biggest & most successful companies in the U.S.. Historically, the S&P 500 returns ~11% per year on average. $100,000 invested into the S&P 500 over the last:

• 30 Years = $1.6 Million
• 20 Years = $660,000
• 15 Years = $390,000
• 10 Years = $300,000
• 5 Years = $168,000
• 3 Years = $150,000

Compound growth + long-term investing = one of the best tools in wealth creation!

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TheFinanceNewsletter.com
TheFinanceNewsletter.com

Written by TheFinanceNewsletter.com

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